Find out more about our brand loyalty specific solution here. You won’t have to depend on retailers or wholesalers to set one up, and you won’t need to integrate with unfamiliar POS systems. It gives you control over your loyalty program. Once you have receipt scanning set up, how can it benefit you? Firstly, you can increase brand loyalty even if you sell through third-parties. What can receipt scanning do for your business? All this and more makes our software for receipt scanning accurate and protected against fraud. Plus there is an option of spot checking randomly by a manual reviewer to make sure everything is accurate. When a customer scans their receipt using our technology, the app will send it to a manual reviewer if anything is unclear or if the purchase is unusually large. If you’re worried about accuracy or fraud, that’s something we’ve taken care of. All this information can be used to further drive your marketing strategies. Moreover, you may find a certain segment of customers based on which stores they buy at or on which days of the week. For example, you might find out which competitor products customers bought along with your products. However, with the receipts scanned in your loyalty app, you gain additional invaluable insight. Fear not, this is not a problem but an opportunity! You can configure our loyalty platform to only reward customers for purchasing your products. Now of course, your customers likely buy other products along with yours when they shop. Receipt scanning tools can give you insight into your customer's entire basket… White Label Loyalty’s receipt scanning solution can capture every piece of data on any receipt, leading to an extreme competitive advantage of earning data. How much data you can capture depends on the quality of the technology. Therefore, even brands with fragmented distribution can benefit from using receipt scanning technology in their loyalty programs. The AI-powered technology can learn to recognise your products no matter which store they are bought from. For instance, they could receive 1 point for every pound or dollar they spent on your brand’s products.įor brands that sell through retailers and other distribution networks, this allows them to run loyalty programs easily. The amount of points they receive is relative to how the loyalty program is set up. The app then pulls the data off their receipt and provides them with their loyalty points. You might be wondering: How does receipt scanning work and how do you scan receipts? When your customer makes a purchase, they simply go to their app and upload a picture of their receipt. Many brands use loyalty apps, which incorporate receipt scanning technology. Her e’s how receipt scanning software can work for your business… It can be a powerful addition for brands struggling to implement a rewards program, as well as companies looking to access more data. Receipt scanning is an ideal solution for any business with little end-customer data due to complicated or fragmented sales channel structure. In both these cases, the answer is receipt scanning. It allows companies to build up a picture of consumer behaviour and understand the best way to market to their audience. What about businesses that want to capture more customer data for their loyalty programs? Every piece of data from the time of a purchase to the person serving the customer can be useful. wholesalers, retailers), so integrating loyalty programs at the point of purchase is extremely difficult. But what about a soft drink brand, or makeup manufacturer? They are selling their products through third parties (i.e. ![]() A fast food chain can offer customers loyalty points at the tills with every purchase, for example. by rewarding scanning of the receipts).įor some companies, loyalty programs are relatively easy to implement. by capturing valuable data) and the customer (i.e. It is often used in loyalty programs as such integration benefits both the company or brand (i.e. ![]() Receipt scanning is a data capture solution designed to allow businesses to gain detailed customer purchase data. What is receipt scanning and who is it for? Find out how this tech can help your business improve customer experience and drive sales. Loyalty program receipt scanning is a popular way of gaining 1st party customer data for your scheme.
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